However, direct to consumer brands in the health food space have managed to raise just about $100 million, despite most companies claiming that the sub-segment will grow significantly post covid.
"Historically, the Indian consumer has strongly preferred taste-led snack categories such as potato chips, extruded snacks, chocolates, and cookies. Hence, it only makes sense to give consumers healthier options in these categories rather than expecting them to change their taste preferences suddenly to health bars and makhanas," said said Anish Basu Roy, founder, TagZ Foods that is popular for its potato chips, and has recently launched gourmet dips and premium bar snacks.
For instance, health bars and makhanas accounted for a minuscule share of the Rs 80,000 crore healthy snacking segment in India last year with sales of Rs97 crore and 150 crore each.
This is despite snacking seeing a sudden surge in sales post covid, and are still growing at double digit. These segments saw huge panic buying during the first wave last year when consumers hunkered down in their homes due to coronavirus-related restrictions. Companies had expected the segments to slow down after mobility improved and out of home consumption occasions rose but it did not happen.
Research firm Kantar had forecasted snacking to grow by about 9%. About nine in 10 Indians or 88% said they are snacking more during the pandemic than before it, with millennials likely preferring snacks over meals, according to a 2020 study by Mondelez International and The Harris Poll, which covered nearly 6300 people across 12 countries.
Research firm Kantar had forecasted snacking to grow by about 9%. About nine in 10 Indians or 88% said they are snacking more during the pandemic than before it, with millennials likely preferring snacks over meals, according to a 2020 study by Mondelez International and The Harris Poll, which covered nearly 6300 people across 12 countries.
Packaged salty snacks and biscuits are an over 65,000-crore market, and two of the largest categories within India’s fast moving consumer goods basket. While Indians prioritised snacks over meals over the past year , three-fourths of Indians have relied on snacks for nourishment and a majority of them are actively seeking snacks that are high protein and vitamin rich, the study added.
"It is improbable that consumers will completely ignore their taste preferences in their search for healthier snacks. The need of the hour is to innovate using global advances in food technology and provide the consumer with better-for-you chips, chocolates, and cookies," added Roy.
https://knowt.com/flashcards/8fa3e188-a0ee-45cb-bdfb-39e9c4967f09
https://knowt.com/flashcards/679f6853-d62f-4592-991d-7f510ee205ca
https://knowt.com/flashcards/bc046d95-0f1d-467b-96a2-c38ee200f822
https://knowt.com/flashcards/e38a24b8-852c-4b56-9dbe-fe2e554ac75a
https://knowt.com/flashcards/fa42944a-481c-485a-88c5-246eff033bf0
https://knowt.com/flashcards/5d736966-f2be-4716-acf3-30cd1e70d205
https://knowt.com/flashcards/eb639983-3439-4a3a-a79e-c68f086aab36
https://knowt.com/flashcards/6236d49d-2692-4787-89e7-54dee90460cc
https://knowt.com/flashcards/dce5224f-2a9d-493b-b5f0-b0c782b9bb99
https://knowt.com/flashcards/f4b14e26-023d-4a4f-a291-08e679174e6b
https://knowt.com/flashcards/95b01a22-0590-47e3-916e-804e315eb2bf
https://knowt.com/flashcards/5687aa15-b04f-4b47-b60b-97339cb62baf
https://knowt.com/flashcards/b2ea15ad-41ae-4d0b-bf0b-44563e51c4c1
https://knowt.com/flashcards/964eab6a-0213-4e7b-a7e4-b94c7ab402f8
https://knowt.com/flashcards/70767798-550b-4534-948f-e95a9ef2e963
https://knowt.com/flashcards/bb8bb150-c7af-4d31-a322-538d2d53d232
https://knowt.com/flashcards/c41808b1-4d6a-4c1e-9dc0-eb17f0dad2c8
https://knowt.com/flashcards/61b90c9c-a773-4b13-bdc3-375d54638a81
https://knowt.com/flashcards/e36299c5-1938-4a17-ab0a-d042943ca176
https://knowt.com/flashcards/8fc9a241-da68-41ce-93f8-7dbf3c29e2e5
https://knowt.com/flashcards/9d700ce2-f254-4b62-8fdd-01dc555f1be0
https://knowt.com/flashcards/c53b6966-51cb-4b23-ac3c-1fe48cd2e6de
https://knowt.com/flashcards/74844a16-3ab3-44e4-82ea-d7e4328d3695
https://knowt.com/flashcards/90634d09-0b7d-4e79-9b1c-8227de6b38bb
https://knowt.com/flashcards/880386bc-6288-496e-8e60-f9d9b19b8d39
https://knowt.com/flashcards/0d066af5-f112-4ed7-8595-2a0fac52fb26
https://knowt.com/flashcards/b1ef6cf9-80d3-4b82-be47-6efab9511fe1
https://knowt.com/flashcards/c158ef96-aabe-4390-b1dc-44d17ff2dc0d
https://knowt.com/flashcards/10983202-e40e-45c2-8ace-f5d07b4e5487
https://knowt.com/flashcards/473ef01a-19e6-4bde-8bc0-2d53520ca2e9
https://knowt.com/flashcards/c732889c-722f-454d-82cb-3cce8ff444ee
https://knowt.com/flashcards/87d5b76d-70b2-4358-b798-c9f56f1affc7
https://knowt.com/flashcards/e99e3cc4-6a1b-4f2b-989d-0e49292ab907
https://knowt.com/flashcards/c5fa05cc-dec1-4bd9-986b-282bab93029e
https://knowt.com/flashcards/78b00c0b-a652-4a4a-b6b6-2872f225e928
https://knowt.com/flashcards/03abdfff-8128-41b8-886e-5254cc081b3c
https://knowt.com/flashcards/a3d7c321-476c-472b-8aab-be467ecba955
https://knowt.com/flashcards/1f894e3e-0e56-46ff-829f-bffedb24d045
https://knowt.com/flashcards/4eeb7f93-7847-4b73-97a9-632d5e3e327e
https://knowt.com/flashcards/ec22a73c-83d2-4f82-9b6a-05aba5f734bb
https://knowt.com/flashcards/8481b814-835d-4a0f-8b19-c529821ab643
https://knowt.com/flashcards/dd2aed3a-e5fe-46dc-99e9-18b95c7d96b7
https://knowt.com/flashcards/103763c7-8ef2-4e4f-92f1-e3be4b0e8f0b
https://knowt.com/flashcards/a1fd870b-699f-4680-a99d-9fde5164dbfd
https://knowt.com/flashcards/b5e90607-65f5-45ff-aecc-3774ec7a21f6
https://knowt.com/flashcards/acef1da6-7e6c-49f0-ab31-56730c6ed85f
https://knowt.com/flashcards/2eca4ffd-70a0-4037-b57c-32c334aadaa4
https://knowt.com/flashcards/ef61e892-9e7e-4272-a0a0-513d5e222e29
https://knowt.com/flashcards/dc85ae88-9589-4340-81e4-3dc6f5ca2f17
https://knowt.com/flashcards/275ad6ae-89a4-443a-8199-a2fd674c13c6
https://knowt.com/flashcards/5190eb22-c076-4fdd-af60-dd8ed68ad5fb
https://knowt.com/flashcards/9e930d06-7f13-4219-9313-26d22f9722cc
https://knowt.com/flashcards/d491c305-6a2b-44e9-9770-2a42ddf2494c
https://knowt.com/flashcards/e43bcf62-b416-49a4-b24f-df3be319736d
https://knowt.com/flashcards/4431b54f-8871-4dd9-9cc8-072a1a5cb6d9
https://knowt.com/flashcards/d875bdcc-f134-4834-bcb2-243b3a18d6b8
https://knowt.com/flashcards/e02937c7-d00a-4761-ad84-a4a02ad09dba
https://knowt.com/flashcards/72bf8ec8-8d04-4140-9fe6-0616d46c84b7
https://knowt.com/flashcards/17fa0dd3-b1d3-4d2c-acf7-7deacd89cefe
https://knowt.com/flashcards/3e0e2d12-e481-4bf7-b9e8-2fba490bd433
https://knowt.com/flashcards/2762d31d-6148-43f7-a32f-773343490ab6
https://knowt.com/flashcards/f230f0cb-0b44-4433-b8f6-c00b209ffd54
https://knowt.com/flashcards/dca78aa3-aae5-4be0-a960-98837c4ff7b7
https://pastelink.net/1o2v86pm
https://privatebin.net/?b93e39faaa9afb38#ABAoE7PWd98gPGGXSHHE1hKDCjzzp8Y8xGs2HT9F9BCB
https://zerobin.net/?c74d050717e5d56f#JaF81pJZ6CbQYlBpsq4exN17wg1MM6cH411Ot1PpK6I=
https://forum.thecodingcolosseum.com/topic/66100/htyhftyhftr
https://freepaste.link/id8gtemlfm
https://paste.enginehub.org/wpNsFwGv_
https://paiza.io/projects/w_QYqcxgz7WULXBeoABn9w?language=php
https://p.ip.fi/KwUv
https://paste.feed-the-beast.com/1banJby0Hyg
https://paste.myst.rs/1dj600j7
https://glot.io/snippets/h8c9umgb0v
https://paste.centos.org/view/0c553b0f
https://paste.ofcode.org/36NTW9QwFjAyvLUVZ2FRqwM
https://codepen.io/Md-Aa-01/pen/WbvKbXa
https://www.bankier.pl/forum/wiadomosc-zapisana?post_id=71290749&obs=&emal=&st=1&thread_id=
https://jsitor.com/SF54nJVhh4t
https://jsbin.com/yisegadiwu/edit?html,output
https://bento.me/drachenzahmen-leicht-gemacht
https://bento.me/drachenzahmen-leicht-gemacht-ganzer
https://bento.me/drachenzahmen-leicht-gemacht-deutsch
https://bento.me/karate-kid-legends
https://bento.me/karate-kid-legends-ganzer
https://bento.me/karate-kid-legends-deutsch
https://bento.me/ballerina
https://bento.me/ballerina-ganzer
https://bento.me/ballerina-deutsch
https://bento.me/lilo-stitch-ganzer
https://bento.me/lilo-stitch-ganzer-film
https://bento.me/lilo-stitch-ganzer-deutsch
https://bento.me/dan-da-dan-evil-eye
https://bento.me/dan-da-dan-evil-eye-ganzer
https://bento.me/dan-da-dan-evil-eye-deutsch
https://bento.me/clown-in-a-cornfield
https://bento.me/clown-in-a-cornfield-ganzer
https://bento.me/clown-in-a-cornfield-deutsch
https://bento.me/final-destination-6-bloodlines
https://bento.me/final-destination-6-bloodlines-ganzer
https://bento.me/final-destination-6-bloodlines-deutsch
https://bento.me/thunderbolts-ganzer
https://bento.me/thunderbolts-deutsch
https://bento.me/thunderbolts-film-ganzer
https://bento.me/mission-impossible-8—-the-final-reckoning
https://bento.me/mission-impossible-8—-the-final-reckoning-gnzr
https://bento.me/mission-impossible-8-the-final-reckoning
https://pastelink.net/r3wrmvxe
https://privatebin.net/?57e707734c05a052#7yBWxiA8sWTqj624Z4sAGMvmzyZzdk2pXZqnyr1CY9eE
https://zerobin.net/?70e37f0c8eb1b90d#MP/P5nDLytR/2L/JUetV49Ooudv2yejeI5RcIG6oxOc=
https://forum.thecodingcolosseum.com/topic/65581/tydrygrdg
https://freepaste.link/c0mv2j6irq
https://paste.enginehub.org/gxO8C0LMJ
https://paiza.io/projects/kQO1Ml3Ig7sWOT9JVcPr8Q?language=php
https://p.ip.fi/x4ff
https://paste.feed-the-beast.com/pKDPQAaE3wg
https://glot.io/snippets/h89609b3rd
https://paste.centos.org/view/0572697b
https://paste.ofcode.org/fDXH5spCzMtDrB4tbsZX6Y
https://codepen.io/Md-Aa-01/pen/RNPymBX
https://www.bankier.pl/forum/wiadomosc-zapisana?post_id=71271465&obs=&emal=&st=1&thread_id=
https://jsitor.com/Dd83daDOP0E
https://jsbin.com/qitijakusi/edit?html,output