However, direct to consumer brands in the health food space have managed to raise just about $100 million, despite most companies claiming that the sub-segment will grow significantly post covid.
"Historically, the Indian consumer has strongly preferred taste-led snack categories such as potato chips, extruded snacks, chocolates, and cookies. Hence, it only makes sense to give consumers healthier options in these categories rather than expecting them to change their taste preferences suddenly to health bars and makhanas," said said Anish Basu Roy, founder, TagZ Foods that is popular for its potato chips, and has recently launched gourmet dips and premium bar snacks.
For instance, health bars and makhanas accounted for a minuscule share of the Rs 80,000 crore healthy snacking segment in India last year with sales of Rs97 crore and 150 crore each.
This is despite snacking seeing a sudden surge in sales post covid, and are still growing at double digit. These segments saw huge panic buying during the first wave last year when consumers hunkered down in their homes due to coronavirus-related restrictions. Companies had expected the segments to slow down after mobility improved and out of home consumption occasions rose but it did not happen.
Research firm Kantar had forecasted snacking to grow by about 9%. About nine in 10 Indians or 88% said they are snacking more during the pandemic than before it, with millennials likely preferring snacks over meals, according to a 2020 study by Mondelez International and The Harris Poll, which covered nearly 6300 people across 12 countries.
Research firm Kantar had forecasted snacking to grow by about 9%. About nine in 10 Indians or 88% said they are snacking more during the pandemic than before it, with millennials likely preferring snacks over meals, according to a 2020 study by Mondelez International and The Harris Poll, which covered nearly 6300 people across 12 countries.
Packaged salty snacks and biscuits are an over 65,000-crore market, and two of the largest categories within India’s fast moving consumer goods basket. While Indians prioritised snacks over meals over the past year , three-fourths of Indians have relied on snacks for nourishment and a majority of them are actively seeking snacks that are high protein and vitamin rich, the study added.
"It is improbable that consumers will completely ignore their taste preferences in their search for healthier snacks. The need of the hour is to innovate using global advances in food technology and provide the consumer with better-for-you chips, chocolates, and cookies," added Roy.
SPELL FOR RECONCILIATION AFTER BREAKUPS
It is so surprising after a long time of break up between my fiance and me that a spell caster called Dr. Murugu could still help me with his spell to unite us. I never believed in spell till I came across a woman’s testimony on the internet on how Dr. Murugu helped her get her lost husband back with his spell after so many years of break up, I decided to contact him to see if he could also help me but when I contacted Dr. Murugu he told me that he will help me and within 24 to 48 hours that my fiance will come back to me on his knees. Dr. Murugu promise me which is My fiance came back to me and fell on his knees asking and begging me to forgive and accept him back which I did and then I made a vow to myself that I will also testify about Dr. Murugu on the internet. Do you need help in any aspect of your life and don’t know what to do then worry no more for Dr. Murugu that has helped me can still help you with his spells email dr.makinidrmurugu@gmail.com, Whatsapp number +90 538 069 4285.
Website: https://drmuruguspellhome.net