Nearly 1,500 companies entered F&B segment over past 5 years: Traxn

Posted by Sunita Sylvia on

Nearly 1500 companies have entered the food and beverages (F&B) segment in the country, raising $1.6 billion over the past five years, according to the latest numbers by Tracxn, a market intelligence provider for private company data. The influx in the F&B segment is disproportionately higher compared to the home, personal and lifestyle categories which saw about 600 new players entering the segment.

However, direct to consumer brands in the health food space have managed to raise just about $100 million, despite most companies claiming that the sub-segment will grow significantly post covid.

"Historically, the Indian consumer has strongly preferred taste-led snack categories such as potato chips, extruded snacks, chocolates, and cookies. Hence, it only makes sense to give consumers healthier options in these categories rather than expecting them to change their taste preferences suddenly to health bars and makhanas," said said Anish Basu Roy, founder, TagZ
Foods that is popular for its potato chips, and has recently launched gourmet dips and premium bar snacks.

For instance, health bars and makhanas accounted for a minuscule share of the Rs 80,000 crore healthy snacking segment in India last year with sales of Rs97 crore and 150 crore each.

This is despite snacking seeing a sudden surge in sales post covid, and are still growing at double digit. These segments saw huge panic buying during the first wave last year when consumers hunkered down in their homes due to coronavirus-related restrictions. Companies had expected the segments to slow down after mobility improved and out of home consumption occasions rose but it did not happen.

Research firm Kantar had forecasted snacking to grow by about 9%. About nine in 10 Indians or 88% said they are snacking more during the pandemic than before it, with millennials likely preferring snacks over meals, according to a 2020 study by Mondelez International and The Harris Poll, which covered nearly 6300 people across 12 countries.

Packaged salty snacks and biscuits are an over 65,000-crore market, and two of the largest categories within India’s fast moving consumer goods basket. While Indians prioritised snacks over meals over the past year , three-fourths of Indians have relied on snacks for nourishment and a majority of them are actively seeking snacks that are high protein and vitamin rich, the study added.

"It is improbable that consumers will completely ignore their taste preferences in their search for healthier snacks. The need of the hour is to innovate using global advances in food technology and provide the consumer with better-for-you chips, chocolates, and cookies," added Roy.

← Older Post


  • GET RICH WITH BLANK ATM CARD … Whatsapp: +18033921735

    I want to testify about Dark Web blank atm cards which can withdraw money from any atm machines around the world. I was very poor before and have no job. I saw so many testimony about how Dark Web Cyber hackers send them the atm blank card and use it to collect money in any atm machine and become rich. {DARKWEBONLINEHACKERS@GMAIL.COM} I email them also and they sent me the blank atm card. I have use it to get 500,000 dollars. withdraw the maximum of 5,000 USD daily. Dark Web is giving out the card just to help the poor. Hack and take money directly from any atm machine vault with the use of atm programmed card which runs in automatic mode.

    You can also contact them for the service below

    Western Union/MoneyGram Transfer Bank Transfer PayPal / Skrill Transfer Crypto Mining CashApp Transfer Bitcoin Loans Recover Stolen/Missing Crypto/Funds/Assets


    Text & Call or WhatsApp: +18033921735


    Elizabeth Addison on

    Hi My name is Stephanie Dizon, from South Carolina. Just want to share my experience with the world on how I got my husband back and saved my marriage… I was married for 7 years with 4 kids and we lived happily until things started getting ugly and we had fights and arguments almost every time… it got worse when he filed for divorce… I tried my best to make him change his mind & stay with me cause I loved him with all my heart and didn’t want to lose him but everything just didn’t work out… he moved out of the house and still went ahead to file for divorce… I pleaded and tried everything but still nothing worked. The breakthrough came when someone introduced me to this wonderful, great spell caster LORD JUMA, who eventually helped me out… I have never been a fan of things like this but just decided to try reluctantly cause I was desperate and left with no choice… He did special prayers and cast a love spell on him. Within 48hours he called me and was sorry for all the emotional trauma he had cost me, moved back to the house and we continue to live happily, the kids are happy too and we are expecting our fourth child… I have introduced him to a lot of couples with problems across the world and they have had good news… Just thought I should share my experience cause I strongly believe someone out there needs it…
    Email @
    his website:
    Text or add him up on WhatsApp at: +1 (859) 208-6721
    He is the best love spell caster online..

    Stephanie Dizon on
  • Follow @POTCITYHERBS and stand a chance to benefit up to 15% discount until we hit 1000 followers

    Get 30% off your total order if you pay with BTC

    Tag a Weed smoker to benefit


    Shop @

  • Do you want to be a porn star and be rich and famous? do you want to be well known and influential, then this is the right time for you to actualize your dream by contacting us today on our email: We are Adult Bang, a newly found porn movie company looking for potential and vibrant porn stars between the age of 18 to 55 years to work with us. I am Mr. Johnson; one of the agents assigned with the task to travel all over the world to search for potential porn stars (male and female) who want to actualize their dreams. We pay huge amount of money and we believe that you will be happy to work with us in every well. Contact us now on our email:  hurry now as we will be waiting for you because this is your chance to be a super star.

    Mr John on
  • I will continue thanking Dr Oba for helping me to restore and reunite my broken home with his special powers. Before i came across Dr Oba, I met a lot of fake spell casters on the internet who deceived and conned me of my money. But when i met Dr Oba, he solved all my problems by bringing my husband who left me since 2 years, back to me. Dr Oba is a real spell caster who can help you solve all your problems. He has helped me in various ways and i urge you now to contact him on his whatsapp: +13105651007. you can also contact him on his blog: Words can not explain how happy i am right now and how much good Dr Oba has done. Contact him and he will help you to solve all your problems

    Paul Mildred on

Leave a comment