Nearly 1,500 companies entered F&B segment over past 5 years: Traxn

Posted by Sunita Sylvia on

Nearly 1500 companies have entered the food and beverages (F&B) segment in the country, raising $1.6 billion over the past five years, according to the latest numbers by Tracxn, a market intelligence provider for private company data. The influx in the F&B segment is disproportionately higher compared to the home, personal and lifestyle categories which saw about 600 new players entering the segment.

However, direct to consumer brands in the health food space have managed to raise just about $100 million, despite most companies claiming that the sub-segment will grow significantly post covid.

"Historically, the Indian consumer has strongly preferred taste-led snack categories such as potato chips, extruded snacks, chocolates, and cookies. Hence, it only makes sense to give consumers healthier options in these categories rather than expecting them to change their taste preferences suddenly to health bars and makhanas," said said Anish Basu Roy, founder, TagZ
Foods that is popular for its potato chips, and has recently launched gourmet dips and premium bar snacks.

For instance, health bars and makhanas accounted for a minuscule share of the Rs 80,000 crore healthy snacking segment in India last year with sales of Rs97 crore and 150 crore each.

This is despite snacking seeing a sudden surge in sales post covid, and are still growing at double digit. These segments saw huge panic buying during the first wave last year when consumers hunkered down in their homes due to coronavirus-related restrictions. Companies had expected the segments to slow down after mobility improved and out of home consumption occasions rose but it did not happen.

Research firm Kantar had forecasted snacking to grow by about 9%. About nine in 10 Indians or 88% said they are snacking more during the pandemic than before it, with millennials likely preferring snacks over meals, according to a 2020 study by Mondelez International and The Harris Poll, which covered nearly 6300 people across 12 countries.

Packaged salty snacks and biscuits are an over 65,000-crore market, and two of the largest categories within India’s fast moving consumer goods basket. While Indians prioritised snacks over meals over the past year , three-fourths of Indians have relied on snacks for nourishment and a majority of them are actively seeking snacks that are high protein and vitamin rich, the study added.

"It is improbable that consumers will completely ignore their taste preferences in their search for healthier snacks. The need of the hour is to innovate using global advances in food technology and provide the consumer with better-for-you chips, chocolates, and cookies," added Roy.



← Older Post


Comments


  • CONTACT Mr James Robert call +2349159600354 or WhatsApp him through this number +2349159600354 or email: jro408544@gmail.com.com, Hello everyone My name is Lucky Charles am from California i am here to give a testimony on how I join the illuminati brotherhood, I was trying to join this organization for so many years now,I was scammed by fake agent in south Africa and Nigeria,I was down,I could not feed my self and my family anymore and I tried to make money by all miss but all invail, I was afraid to contact any illuminati agent because they have eat my money,One day I come across a post of someone giving a testimony, thanking a man called James Robert of being helping him to join the illuminati brotherhood, then I look at the man email and the phone number that was written there, it was a nigeria number I was afraid to contact him because a nigerian agent eat my $6000 and go away with the money then I was very tired, confused and I decided to contact the person that was given the testimony and i called him and I communicated with him on phone calls before he started telling me his own story about when he wanted to join, he told me everything to do, then I made up my mind and called the agent called James Robert and he told me everything to do, and I was initiated, surprisely I was given my benefit of being a new member of the great illuminati brotherhood I was so happy, For those of you trying to join this organization this is your opportunity for you to join CONTACT MR James Robert call +2349159600354 or WhatsApp him +2349159600354 or email: jr6812396@gmail.com….. ……..

    Charles Anthony on
  • I use to be a very poor man who has always not find luck when it comes to playing the lottery. I have been playing lottery since i was 21 years and now i am 45 meaning i have been playing lottery for 24 years. The biggest amount i have ever won in my life was 400 dollars. But one day my story turns to history after i find this man called Dr Ayoola on the Internet that he is the best when it comes to winning lottery. This man is a very strong voodoo man who gives out the numbers that can never fail. After all my years of laboring and struggling to win the lottery i finally won ( $27,000,000) Dr Ayoola is the name, Email: drayoolasolutionhome@gmail.com or contact him on his whatsApp number text or call +14809032128 this is the only way to win the lottery and the best way OR https://www.facebook.com/Dr-Ayoola-105640401516053/

    Hakaunga Maxwell on
  • I want to use this opportunity to tell the whole world on how I become rich and famous. I’m 93 years old. I was passing through difficulty in business and there was no hope of me coming out of my debt. I borrow money in my bank to do my business and I run at lost on the business I got frustrated and decided to be playing lottery to see if I can win and make my business grow and I have played for years now nothing good is coming my way on till I meet someone online talking about Dr Ayoola on the internet. He was taking about how this Dr Ayoola help him to win mega million lottery game. I said to myself if this is true and decide to contact him and told him to help me as well I later read more about this man and see how he has been helping people all over the world. I have faith in him and choose to work with him. After working with him he told me what I need to do for the number to be given to me which I did after he finish working he said I will have a dream and the number will be review to me in the dream. That night has I was sleeping I dream a number immediately he call me and gave me the same number I dream of and ask me to go and play the number. Today I’m here testifying of the good work he did for me I played the number and I won the sum of 1, 000,000 million dollars in a lotto max. You can contact Dr Ayoola for help if you want to win big in lottery game he has the gift of giving right number contact him today and thank me email him today Via email: drayoolasolutionhome@gmail. com or https://www.facebook.com/Dr-Ayoola-105640401516053/ text or call +14809032128

    Thomas Gibson on
  • Hello everyone, I wish to share my testimonies with the general public about Dr Kachi for helping me to win the LOTTO MAX, i have been playing all types of lottery for the past 9years now. the only big money i have ever win was $3000 ever since things became worse to enduring because i couldn’t been able to win again, i was not happy i need help to win the lottery, until the day i was reading a newspaper online which so many people has talked good things about best lottery cast Dr Kachi who can change your life into riches. So I contacted him and he cast the spell and gave me the hot figures. I played the LOTTO MAX DRAW Behold when I went to check and to my greatest surprise my name came out as one of the winners. I won $60 Millions Dr Kachi, your spell made it wonderful to win the lottery. I can’t believe it. Thank you so much sir for dedicating your time to cast the Lottery spell for me. I am eternally grateful for the lottery spell winning Dr Kachi did for me. I’m now out of debts and experiencing the most amazing good life of the lottery after I won a huge amount of money. I am more excited now than I ever have been in my life. In case you also need him to help you win, you can contact: drkachispellcast@gmail.com OR Call/Text number: +1 (209) 893-8075 Visit his Website, https://drkachispellcast.wixsite.com/my-site

    Katherine Griffith on
  • Hello everyone, I wish to share my testimonies with the general public about Dr Kachi for helping me to win the LOTTO MAX, i have been playing all types of lottery for the past 9years now. the only big money i have ever win was $3000 ever since things became worse to enduring because i couldn’t been able to win again, i was not happy i need help to win the lottery, until the day i was reading a newspaper online which so many people has talked good things about best lottery cast Dr Kachi who can change your life into riches. So I contacted him and he cast the spell and gave me the hot figures. I played the LOTTO MAX DRAW Behold when I went to check and to my greatest surprise my name came out as one of the winners. I won $60 Millions Dr Kachi, your spell made it wonderful to win the lottery. I can’t believe it. Thank you so much sir for dedicating your time to cast the Lottery spell for me. I am eternally grateful for the lottery spell winning Dr Kachi did for me. I’m now out of debts and experiencing the most amazing good life of the lottery after I won a huge amount of money. I am more excited now than I ever have been in my life. In case you also need him to help you win, you can contact: drkachispellcast@gmail.com OR Call/Text number: +1 (209) 893-8075 Visit his Website, https://drkachispellcast.wixsite.com/my-site

    Katherine Griffith on


Leave a comment