However, direct to consumer brands in the health food space have managed to raise just about $100 million, despite most companies claiming that the sub-segment will grow significantly post covid.
"Historically, the Indian consumer has strongly preferred taste-led snack categories such as potato chips, extruded snacks, chocolates, and cookies. Hence, it only makes sense to give consumers healthier options in these categories rather than expecting them to change their taste preferences suddenly to health bars and makhanas," said said Anish Basu Roy, founder, TagZ Foods that is popular for its potato chips, and has recently launched gourmet dips and premium bar snacks.
For instance, health bars and makhanas accounted for a minuscule share of the Rs 80,000 crore healthy snacking segment in India last year with sales of Rs97 crore and 150 crore each.
This is despite snacking seeing a sudden surge in sales post covid, and are still growing at double digit. These segments saw huge panic buying during the first wave last year when consumers hunkered down in their homes due to coronavirus-related restrictions. Companies had expected the segments to slow down after mobility improved and out of home consumption occasions rose but it did not happen.
Research firm Kantar had forecasted snacking to grow by about 9%. About nine in 10 Indians or 88% said they are snacking more during the pandemic than before it, with millennials likely preferring snacks over meals, according to a 2020 study by Mondelez International and The Harris Poll, which covered nearly 6300 people across 12 countries.
Research firm Kantar had forecasted snacking to grow by about 9%. About nine in 10 Indians or 88% said they are snacking more during the pandemic than before it, with millennials likely preferring snacks over meals, according to a 2020 study by Mondelez International and The Harris Poll, which covered nearly 6300 people across 12 countries.
Packaged salty snacks and biscuits are an over 65,000-crore market, and two of the largest categories within India’s fast moving consumer goods basket. While Indians prioritised snacks over meals over the past year , three-fourths of Indians have relied on snacks for nourishment and a majority of them are actively seeking snacks that are high protein and vitamin rich, the study added.
"It is improbable that consumers will completely ignore their taste preferences in their search for healthier snacks. The need of the hour is to innovate using global advances in food technology and provide the consumer with better-for-you chips, chocolates, and cookies," added Roy.
I was reading through Facebook when I saw a post about the legit spell caster called Dr Kachi who has helped people in winning the lottery ticket. I’m a woman who’s addicted playing the lottery and always put all my faith in buying the ticket I lost all my money of all time and my effort trying to win my game, until I met my old friend who told me the Secret of her wealth that Dr Kachi who cast lottery spell winning number for her to play the Powerball ticket that change her life, it was she that directed me to Dr Kachi. i explained to him i want to win the Mega millions, Dr Kachi instructed me on what to do which i did and he told me to wait 24hours for him to cast the winning numbers, i went to buy my ticket and play the numbers which Dr Kachi gave to me and it was surprise when i find out i won the sum of ($109.9 Million Dollars Cash Value) for Friday night’s drawing Mega Million Jackpot and than the whole thing looks wonderful, That’s the most amazing thing i have ever experience with winning the lottery spell. i believed him and today i am glad to let you all know that this spell caster have the power to help you win big amount in lottery game, because i am now happy with my life. words Ain’t enough to say thank you Sir. and from the deepest part of my heart, i will show my gratitude by sharing this testimony all over the world let people seek for your help to win the Lotto Game, and be happy like me today: Text Number and Call: +1 (209) 893-8075 Email: drkachispellcast@gmail.com his Website: https://drkachispellcast.wixsite.com/my-site