Nearly 1,500 companies entered F&B segment over past 5 years: Traxn

Posted by Sunita Sylvia on

Nearly 1500 companies have entered the food and beverages (F&B) segment in the country, raising $1.6 billion over the past five years, according to the latest numbers by Tracxn, a market intelligence provider for private company data. The influx in the F&B segment is disproportionately higher compared to the home, personal and lifestyle categories which saw about 600 new players entering the segment.

However, direct to consumer brands in the health food space have managed to raise just about $100 million, despite most companies claiming that the sub-segment will grow significantly post covid.

"Historically, the Indian consumer has strongly preferred taste-led snack categories such as potato chips, extruded snacks, chocolates, and cookies. Hence, it only makes sense to give consumers healthier options in these categories rather than expecting them to change their taste preferences suddenly to health bars and makhanas," said said Anish Basu Roy, founder, TagZ
Foods that is popular for its potato chips, and has recently launched gourmet dips and premium bar snacks.

For instance, health bars and makhanas accounted for a minuscule share of the Rs 80,000 crore healthy snacking segment in India last year with sales of Rs97 crore and 150 crore each.

This is despite snacking seeing a sudden surge in sales post covid, and are still growing at double digit. These segments saw huge panic buying during the first wave last year when consumers hunkered down in their homes due to coronavirus-related restrictions. Companies had expected the segments to slow down after mobility improved and out of home consumption occasions rose but it did not happen.

Research firm Kantar had forecasted snacking to grow by about 9%. About nine in 10 Indians or 88% said they are snacking more during the pandemic than before it, with millennials likely preferring snacks over meals, according to a 2020 study by Mondelez International and The Harris Poll, which covered nearly 6300 people across 12 countries.

Packaged salty snacks and biscuits are an over 65,000-crore market, and two of the largest categories within India’s fast moving consumer goods basket. While Indians prioritised snacks over meals over the past year , three-fourths of Indians have relied on snacks for nourishment and a majority of them are actively seeking snacks that are high protein and vitamin rich, the study added.

"It is improbable that consumers will completely ignore their taste preferences in their search for healthier snacks. The need of the hour is to innovate using global advances in food technology and provide the consumer with better-for-you chips, chocolates, and cookies," added Roy.



← Older Post


Comments


  • CONTACT Mr Adam Richard call +2349157210956 or WhatsApp him through this number +2349157210956 Hello everyone My name is Sophia Ellie I’m from California i am here to give a testimony on how I join the illuminati brotherhood, I was trying to join this organization for so many years now,I was scammed by fake agent in south Africa and Nigeria,I was down,I could not feed my self and my family anymore and I tried to make money by all miss but all invail, I was afraid to contact any illuminati agent because they have eat my money,One day I come across a post of someone giving a testimony, thanking a man can Adam Richard of being helping me to join the illuminati brotherhood, then I look at the man email and the phone number that was written there, it was a nigeria number I was afraid to contact him because a nigerian agent eat my $6000 and go away with the money then I was very tired, confused and I decided to contact the person that was given the testimony and i called him and I communicated with him on phone calls before he started telling me his own story about when he wanted to join, he told me everything to do, then I made up my mind and called the agent called Adam Richard and he told me everything to do, and I was initiated, surprisely I was given my benefit of being a new member of the great illuminati brotherhood I was so happy, For those of you trying to join this organization this is your opportunity for you to join CONTACT MR Adam Richard call +2349157210956 or WhatsApp him +2349157210956 or email him adamrichard8787@gmail.com ……

    Sophia Ellie on
  • i want to share to the whole world how Dr Kachi the Great of all the Spell Caster, that helped me reunite my marriage back, my Ex Husband broke up with me 3months ago, I have been trying to get him back ever since then, i was worried and so confused because i love him so much. I was really going too much depressed, he left me with my kids and just ignored me constantly. I have begged him for forgiveness through text messages for him to come back home and the kids crying and miss their dad but he wont reply, I wanted him back desperately. we were in a very good couple and yet he just ignores me and get on with his life just like that, so i was looking for help after reading a post of Dr Kachi on the internet when i saw a lady name SHARRON testified that Dr Kachi cast a Pure love spell to stop divorce. and i also met with other, it was about how he brought back her Ex lover in less than 24 hours at the end of her testimony she dropped his email, I contacted Dr Kachi via email and explained my problem to Dr Kachi and he told me what went wrong with my husband and how it happen, that he will restored my marriage back, and to my greatest surprise my Ex husband came back to me, and he apologized for his mistake, and for the pain he caused me and my children. Then from that day our marriage is now stronger than how it was before, Dr Kachi you’re a real spell caster, you can also get your Ex back and live with him happily: Contact Email drkachispellcast@gmail.com his Text Number and Call: +1 (209) 893-8075 Visit his Website: https://drkachispellcast.wixsite.com/my-site

    Julianna Davis on
  • Celebrate Christmas with the love of your life. I suggest you contact Dr.Excellent He brought back my Ex-boyfriend. My boyfriend left me and I was devastated. The most painful thing is that I was pregnant for him. I wanted him back. I did everything within my reach to bring him back but all was in vain, I wanted him back so badly because of the love I had for him, I begged him with everything, I made promises but he refused. I explained my problem to my sister and she suggested that I should rather contact a spell caster that could help me cast a spell to bring him back , I had no choice than to try it. I messaged the spell caster called Dr.Excellent, and he assured me there was no problem and that everything will be okay before 28hours. He cast the spell and surprisingly 28 hours later my boyfriend called me. It was so surprising, I answered the call and all he said was that he was so sorry for everything that had happened He wanted us to come back together. He also said he loved me so much. I was so happy and went to him that was how we started living together happily again.thanks to Dr.Excellent. if you are here and your Lover is turning you down, or your boyfriend moved to another girl, do not cry anymore, contact Dr.Excellent for help now..Here his contact. WhatsApp: +2348084273514 ,Email: Excellentspellcaster@gmail.com
    Website:https://drexcellentspellcaster.godaddysites.com

    cindy byrd on
  • CONTACT Mr Adam Richard call +2349157210956 or WhatsApp him through this number +2349157210956 Hello everyone My name is Sophia Ellie I’m from California i am here to give a testimony on how I join the illuminati brotherhood, I was trying to join this organization for so many years now,I was scammed by fake agent in south Africa and Nigeria,I was down,I could not feed my self and my family anymore and I tried to make money by all miss but all invail, I was afraid to contact any illuminati agent because they have eat my money,One day I come across a post of someone giving a testimony, thanking a man can Adam Richard of being helping me to join the illuminati brotherhood, then I look at the man email and the phone number that was written there, it was a nigeria number I was afraid to contact him because a nigerian agent eat my $6000 and go away with the money then I was very tired, confused and I decided to contact the person that was given the testimony and i called him and I communicated with him on phone calls before he started telling me his own story about when he wanted to join, he told me everything to do, then I made up my mind and called the agent called Adam Richard and he told me everything to do, and I was initiated, surprisely I was given my benefit of being a new member of the great illuminati brotherhood I was so happy, For those of you trying to join this organization this is your opportunity for you to join CONTACT MR Adam Richard call +2349157210956 or WhatsApp him +2349157210956 or email him adamrichard8787@gmail.com …….. ………

    Sophia Ellie on
  • CONTACT Mr Adam Richard call +2349157210956 or WhatsApp him through this number +2349157210956 Hello everyone My name is Sophia Ellie I’m from California i am here to give a testimony on how I join the illuminati brotherhood, I was trying to join this organization for so many years now,I was scammed by fake agent in south Africa and Nigeria,I was down,I could not feed my self and my family anymore and I tried to make money by all miss but all invail, I was afraid to contact any illuminati agent because they have eat my money,One day I come across a post of someone giving a testimony, thanking a man can Adam Richard of being helping me to join the illuminati brotherhood, then I look at the man email and the phone number that was written there, it was a nigeria number I was afraid to contact him because a nigerian agent eat my $6000 and go away with the money then I was very tired, confused and I decided to contact the person that was given the testimony and i called him and I communicated with him on phone calls before he started telling me his own story about when he wanted to join, he told me everything to do, then I made up my mind and called the agent called Adam Richard and he told me everything to do, and I was initiated, surprisely I was given my benefit of being a new member of the great illuminati brotherhood I was so happy, For those of you trying to join this organization this is your opportunity for you to join CONTACT MR Adam Richard call +2349157210956 or WhatsApp him +2349157210956 or email him adamrichard8787@gmail.com ……… ………

    Sophia Ellie on


Leave a comment