Nearly 1,500 companies entered F&B segment over past 5 years: Traxn

Posted by Sunita Sylvia on

Nearly 1500 companies have entered the food and beverages (F&B) segment in the country, raising $1.6 billion over the past five years, according to the latest numbers by Tracxn, a market intelligence provider for private company data. The influx in the F&B segment is disproportionately higher compared to the home, personal and lifestyle categories which saw about 600 new players entering the segment.

However, direct to consumer brands in the health food space have managed to raise just about $100 million, despite most companies claiming that the sub-segment will grow significantly post covid.

"Historically, the Indian consumer has strongly preferred taste-led snack categories such as potato chips, extruded snacks, chocolates, and cookies. Hence, it only makes sense to give consumers healthier options in these categories rather than expecting them to change their taste preferences suddenly to health bars and makhanas," said said Anish Basu Roy, founder, TagZ
Foods that is popular for its potato chips, and has recently launched gourmet dips and premium bar snacks.

For instance, health bars and makhanas accounted for a minuscule share of the Rs 80,000 crore healthy snacking segment in India last year with sales of Rs97 crore and 150 crore each.

This is despite snacking seeing a sudden surge in sales post covid, and are still growing at double digit. These segments saw huge panic buying during the first wave last year when consumers hunkered down in their homes due to coronavirus-related restrictions. Companies had expected the segments to slow down after mobility improved and out of home consumption occasions rose but it did not happen.

Research firm Kantar had forecasted snacking to grow by about 9%. About nine in 10 Indians or 88% said they are snacking more during the pandemic than before it, with millennials likely preferring snacks over meals, according to a 2020 study by Mondelez International and The Harris Poll, which covered nearly 6300 people across 12 countries.

Packaged salty snacks and biscuits are an over 65,000-crore market, and two of the largest categories within India’s fast moving consumer goods basket. While Indians prioritised snacks over meals over the past year , three-fourths of Indians have relied on snacks for nourishment and a majority of them are actively seeking snacks that are high protein and vitamin rich, the study added.

"It is improbable that consumers will completely ignore their taste preferences in their search for healthier snacks. The need of the hour is to innovate using global advances in food technology and provide the consumer with better-for-you chips, chocolates, and cookies," added Roy.



← Older Post


Comments


  • I will continue thanking Dr Oba for helping me to restore and reunite my broken home with his special powers. Before i came across Dr Oba, I met a lot of fake spell casters on the internet who deceived and conned me of my money. But when i met Dr Oba, he solved all my problems by bringing my husband who left me since 2 years, back to me. Dr Oba is a real spell caster who can help you solve all your problems. He has helped me in various ways and i urge you now to contact him on his whatsapp: +13105651007. you can also contact him on his blog: Obaspells1.blogspot.com Words can not explain how happy i am right now and how much good Dr Oba has done. Contact him and he will help you to solve all your problems

    Paul Mildred on
  • Advice to save your marriage and get your Ex Boyfriend/girlfriend back ,contact drogagalovespell@gmail.com or WhatsApp +2347059387282 for Urgent effective love Spell to get ex lover back or save you marriage fast and his result is 100% guarantee.

    I want to give thanks to Dr Ogaga for bringing back my ex husband. No one could have ever made me believe that the letter I’m about to write would actually one day be written. I was the world’s biggest skeptic. I never believed in magic spells or anything like this, but I was told by a reliable source (a very close co-worker) that Ogaga is a very dedicated, gifted, and talented person, It was one of the best things I have ever done. My love life was in shambles, I had been through two divorces and was on the brink of a third. I just couldn’t face another divorce, and I wanted to try harder to make our relationship work, but my husband didn’t seem to care. and he brake up with me again. I was confuse and do not no what to do again, rather them to get in contact with Dr Ogaga . He did a love spell that make my husband come back to me. we are now very much happy with our self. Dr Ogaga make him to realize how much we love and need each other. This man is for REAL and for good, he can also help you to fix your broken relationship. I had my husband back! It was like a miracle! He suddenly wanted to go to marriage counseling, and we’re doing very, very well, in our love life. Contact

    Email: drogagalovespell@gmail.com

    WhatsApp: +2347059387282

    Facebook Page: https://www.facebook.com/drogagalovespell

    Hudson Elizabeth on
  • It’s hurt when boyfriend told you “I don’t need you in my life anymore. I was in a relationship with my boyfriend for 6 years and we were about to get married when we both have misunderstanding with each other and he ask for a break and we both agreed, after 4 months I head that he was having an affair with my friend Emily and I was very upset and worried so a friend of mine advice me and told me if I still love my ex boyfriend and if I really want to have him back so I told her yes, and she ask me to contact Dr.Unity the spell caster and I did although I never believe on spell so i contacted Dr.Unity and he ask me to say my wishes , after the casting of the spell i receive a phone call from my ex boyfriend he was apologizing to me that we should come back together and process with our wedding . I’m so happy and I wish not to ever have this relationship problem again in my life. I will also advise anyone with this kind of issue to contact him for help. He is really nice on the phone and always there to answer your questions and give you the good advice that you need.Here his contact..
    WhatsApp him at: +2348055361568 ,
    Email him at: Unityspelltemple@gmail.com ,
    His website:http://unityspelltemple.website2.me

    oliviastephen on
  • It’s hurt when boyfriend told you “I don’t need you in my life anymore. I was in a relationship with my boyfriend for 6 years and we were about to get married when we both have misunderstanding with each other and he ask for a break and we both agreed, after 4 months I head that he was having an affair with my friend Emily and I was very upset and worried so a friend of mine advice me and told me if I still love my ex boyfriend and if I really want to have him back so I told her yes, and she ask me to contact Dr.Unity the spell caster and I did although I never believe on spell so i contacted Dr.Unity and he ask me to say my wishes , after the casting of the spell i receive a phone call from my ex boyfriend he was apologizing to me that we should come back together and process with our wedding . I’m so happy and I wish not to ever have this relationship problem again in my life. I will also advise anyone with this kind of issue to contact him for help. He is really nice on the phone and always there to answer your questions and give you the good advice that you need.Here his contact..
    WhatsApp him at: +2348055361568 ,
    Email him at: Unityspelltemple@gmail .com

    oliviastephen on
  • Honestly I’m so happy shearing my testimony. My husband left me for another woman, This was just 3 years of our marriage. The most painful thing is that I was pregnant with our second baby. I wanted him back. I did everything within my reach to bring him back but all was in vain, I wanted him back so badly because of the love I had for him, I begged him with everything, I made promises but he refused. I explained my problem to my friend and she suggested that I should rather contact a spell caster that could help me cast a spell to bring him back , I had no choice than to try it. I messaged the spell caster called Dr unity, and he assured me there was no problem and that everything will be okay before 28 hours. He cast the spell and surprisingly 28 hours later my husband called me. I was so surprised, I answered the call and all he said was that he was so sorry for everything that had happened He wanted me to return to him. He also said he loved me so much. I was so happy and went to him that was how we started living together happily again.thanks to Dr unity . if you are here and your Lover is turning you down, or your husband moved to another woman, do not cry anymore, contact Dr.Unity for help now..Here his contact..
    WhatsApp him at: +2348055361568 ,
    Email him at: Unityspelltemple@gmail.com ,
    His website:http://unityspelltemple.website2.me

    oliviastephen on


Leave a comment