However, direct to consumer brands in the health food space have managed to raise just about $100 million, despite most companies claiming that the sub-segment will grow significantly post covid.
"Historically, the Indian consumer has strongly preferred taste-led snack categories such as potato chips, extruded snacks, chocolates, and cookies. Hence, it only makes sense to give consumers healthier options in these categories rather than expecting them to change their taste preferences suddenly to health bars and makhanas," said said Anish Basu Roy, founder, TagZ Foods that is popular for its potato chips, and has recently launched gourmet dips and premium bar snacks.
For instance, health bars and makhanas accounted for a minuscule share of the Rs 80,000 crore healthy snacking segment in India last year with sales of Rs97 crore and 150 crore each.
Research firm Kantar had forecasted snacking to grow by about 9%. About nine in 10 Indians or 88% said they are snacking more during the pandemic than before it, with millennials likely preferring snacks over meals, according to a 2020 study by Mondelez International and The Harris Poll, which covered nearly 6300 people across 12 countries.
Packaged salty snacks and biscuits are an over 65,000-crore market, and two of the largest categories within India’s fast moving consumer goods basket. While Indians prioritised snacks over meals over the past year , three-fourths of Indians have relied on snacks for nourishment and a majority of them are actively seeking snacks that are high protein and vitamin rich, the study added.
"It is improbable that consumers will completely ignore their taste preferences in their search for healthier snacks. The need of the hour is to innovate using global advances in food technology and provide the consumer with better-for-you chips, chocolates, and cookies," added Roy.
I NEED MY EX-LOVER BACK DESPERATELY CONTACT LORD JUMA VIA EMAIL: MERCYFULLSOLUTIONHOME@GMAIL.COM OR WHATSAPP +1 (859) 208-6721
Hi My name is Stephanie Dizon, from South Carolina. Just want to share my experience with the world on how I got my husband back and saved my marriage… I was married for 7 years with 4 kids and we lived happily until things started getting ugly and we had fights and arguments almost every time… it got worse when he filed for divorce… I tried my best to make him change his mind & stay with me cause I loved him with all my heart and didn’t want to lose him but everything just didn’t work out… he moved out of the house and still went ahead to file for divorce… I pleaded and tried everything but still nothing worked. The breakthrough came when someone introduced me to this wonderful, great spell caster LORD JUMA, who eventually helped me out… I have never been a fan of things like this but just decided to try reluctantly cause I was desperate and left with no choice… He did special prayers and cast a love spell on him. Within 48hours he called me and was sorry for all the emotional trauma he had cost me, moved back to the house and we continue to live happily, the kids are happy too and we are expecting our fourth child… I have introduced him to a lot of couples with problems across the world and they have had good news… Just thought I should share my experience cause I strongly believe someone out there needs it…
Email @ mercyfullsolutionhome@gmail.com
his website: http://mercifulsolutionhome.website2.me/
Text or add him up on WhatsApp at: +1 (859) 208-6721
https://www.facebook.com/Urgentlovespellcasters/
He is the best love spell caster online..