However, direct to consumer brands in the health food space have managed to raise just about $100 million, despite most companies claiming that the sub-segment will grow significantly post covid.
"Historically, the Indian consumer has strongly preferred taste-led snack categories such as potato chips, extruded snacks, chocolates, and cookies. Hence, it only makes sense to give consumers healthier options in these categories rather than expecting them to change their taste preferences suddenly to health bars and makhanas," said said Anish Basu Roy, founder, TagZ Foods that is popular for its potato chips, and has recently launched gourmet dips and premium bar snacks.
For instance, health bars and makhanas accounted for a minuscule share of the Rs 80,000 crore healthy snacking segment in India last year with sales of Rs97 crore and 150 crore each.
This is despite snacking seeing a sudden surge in sales post covid, and are still growing at double digit. These segments saw huge panic buying during the first wave last year when consumers hunkered down in their homes due to coronavirus-related restrictions. Companies had expected the segments to slow down after mobility improved and out of home consumption occasions rose but it did not happen.
Research firm Kantar had forecasted snacking to grow by about 9%. About nine in 10 Indians or 88% said they are snacking more during the pandemic than before it, with millennials likely preferring snacks over meals, according to a 2020 study by Mondelez International and The Harris Poll, which covered nearly 6300 people across 12 countries.
Research firm Kantar had forecasted snacking to grow by about 9%. About nine in 10 Indians or 88% said they are snacking more during the pandemic than before it, with millennials likely preferring snacks over meals, according to a 2020 study by Mondelez International and The Harris Poll, which covered nearly 6300 people across 12 countries.
Packaged salty snacks and biscuits are an over 65,000-crore market, and two of the largest categories within India’s fast moving consumer goods basket. While Indians prioritised snacks over meals over the past year , three-fourths of Indians have relied on snacks for nourishment and a majority of them are actively seeking snacks that are high protein and vitamin rich, the study added.
"It is improbable that consumers will completely ignore their taste preferences in their search for healthier snacks. The need of the hour is to innovate using global advances in food technology and provide the consumer with better-for-you chips, chocolates, and cookies," added Roy.
HOW TO GET BACK MY EX LOVE ☎ +256789510542 CANADA ,UK
Call Psychic Rowan ☎+256789510542 to help you get back your lost love with the best love spell. Powerful Love Spells That Will Make Your Ex-Lover Come Back To You, Bring Back Lost Love In 24 Hours. Psychic Rowan is well known for her magic spell cast. She can solve each and every problem of love through her powerful services.
She has proved herself through her work and has helped many people all around the world through spells that bring back lost love and broken marriages. She solves every problem in the easiest way and gives his 100% and brings out the desired result to satisfy the person who comes to her for help.
If you are searching for a spell caster to solve your marriage problems then you are on the right place. She provides various services like Lost love spell, Love spell, Love spell chants, bring back my wife spell, bring back my husband spell, Voodoo love spell, best Love spell that work, etc. So if you are having any problem and want to solve it through magic spells then do not hesitate to contact Psychic Rowan
Call/WhatsApp: +256789510542
Email: info@courtspells.com
Website: http://www.courtspells.com