However, direct to consumer brands in the health food space have managed to raise just about $100 million, despite most companies claiming that the sub-segment will grow significantly post covid.
"Historically, the Indian consumer has strongly preferred taste-led snack categories such as potato chips, extruded snacks, chocolates, and cookies. Hence, it only makes sense to give consumers healthier options in these categories rather than expecting them to change their taste preferences suddenly to health bars and makhanas," said said Anish Basu Roy, founder, TagZ Foods that is popular for its potato chips, and has recently launched gourmet dips and premium bar snacks.
For instance, health bars and makhanas accounted for a minuscule share of the Rs 80,000 crore healthy snacking segment in India last year with sales of Rs97 crore and 150 crore each.
This is despite snacking seeing a sudden surge in sales post covid, and are still growing at double digit. These segments saw huge panic buying during the first wave last year when consumers hunkered down in their homes due to coronavirus-related restrictions. Companies had expected the segments to slow down after mobility improved and out of home consumption occasions rose but it did not happen.
Research firm Kantar had forecasted snacking to grow by about 9%. About nine in 10 Indians or 88% said they are snacking more during the pandemic than before it, with millennials likely preferring snacks over meals, according to a 2020 study by Mondelez International and The Harris Poll, which covered nearly 6300 people across 12 countries.
Research firm Kantar had forecasted snacking to grow by about 9%. About nine in 10 Indians or 88% said they are snacking more during the pandemic than before it, with millennials likely preferring snacks over meals, according to a 2020 study by Mondelez International and The Harris Poll, which covered nearly 6300 people across 12 countries.
Packaged salty snacks and biscuits are an over 65,000-crore market, and two of the largest categories within India’s fast moving consumer goods basket. While Indians prioritised snacks over meals over the past year , three-fourths of Indians have relied on snacks for nourishment and a majority of them are actively seeking snacks that are high protein and vitamin rich, the study added.
"It is improbable that consumers will completely ignore their taste preferences in their search for healthier snacks. The need of the hour is to innovate using global advances in food technology and provide the consumer with better-for-you chips, chocolates, and cookies," added Roy.
How I Got My Husband Back With The Help Of a Real Genuine Spell Caster Called DR PETER WhatsApp +1 (646) 494-4360 Is The Best Spell Caster Online And His Result Is 100% Guaranteed
Hello everyone out who still cares about getting their Ex-husband back, I’m writing this article to appreciate the good work of DR PETER that helped me recently, i was unable to give birth due to [Polycystic ovary syndrome] PCOS, I was so devastated, my husband then left me for another woman for almost 1 year i was lonely i cried a lot i even tried taking my life, After seeing a comment of a woman on the internet testifying of how she was helped by DR PETER. I also decided to contact him for help because all I wanted was for me to get my husband happiness and to make sure that I have a child and must grow up with my husband. I’m happy today that he helped me and I can proudly say that my husband is now with me again, I’m 1 month pregnant and he is now in love with me like never before. Are you in need of any help in your relationship like getting back your man, wife, boyfriend, girlfriend, or getting cured of any illness, E.T.C. Viewers reading my post that needs the help of DR PETER should message him easily Easily on;
Email: drpeterspellcaster21@gmail.com
WhatsApp +1 (646) 494-4360
Website:https://drpeterspellcaster.wixsite.com/my-site-1
Blog: https://drpeterspellcaster22.blogspot.com/
https://www.youtube.com/channel/UCL73bBSzkDuWeKm2JiudH9