However, direct to consumer brands in the health food space have managed to raise just about $100 million, despite most companies claiming that the sub-segment will grow significantly post covid.
"Historically, the Indian consumer has strongly preferred taste-led snack categories such as potato chips, extruded snacks, chocolates, and cookies. Hence, it only makes sense to give consumers healthier options in these categories rather than expecting them to change their taste preferences suddenly to health bars and makhanas," said said Anish Basu Roy, founder, TagZ Foods that is popular for its potato chips, and has recently launched gourmet dips and premium bar snacks.
For instance, health bars and makhanas accounted for a minuscule share of the Rs 80,000 crore healthy snacking segment in India last year with sales of Rs97 crore and 150 crore each.
This is despite snacking seeing a sudden surge in sales post covid, and are still growing at double digit. These segments saw huge panic buying during the first wave last year when consumers hunkered down in their homes due to coronavirus-related restrictions. Companies had expected the segments to slow down after mobility improved and out of home consumption occasions rose but it did not happen.
Research firm Kantar had forecasted snacking to grow by about 9%. About nine in 10 Indians or 88% said they are snacking more during the pandemic than before it, with millennials likely preferring snacks over meals, according to a 2020 study by Mondelez International and The Harris Poll, which covered nearly 6300 people across 12 countries.
Research firm Kantar had forecasted snacking to grow by about 9%. About nine in 10 Indians or 88% said they are snacking more during the pandemic than before it, with millennials likely preferring snacks over meals, according to a 2020 study by Mondelez International and The Harris Poll, which covered nearly 6300 people across 12 countries.
Packaged salty snacks and biscuits are an over 65,000-crore market, and two of the largest categories within India’s fast moving consumer goods basket. While Indians prioritised snacks over meals over the past year , three-fourths of Indians have relied on snacks for nourishment and a majority of them are actively seeking snacks that are high protein and vitamin rich, the study added.
"It is improbable that consumers will completely ignore their taste preferences in their search for healthier snacks. The need of the hour is to innovate using global advances in food technology and provide the consumer with better-for-you chips, chocolates, and cookies," added Roy.
Now a major force in the bitcoin recovery industry, Cyberspace Hack Pro offers businesses and people a lifeline to recover digital assets that have been lost, stolen, or rendered unavailable. In the constantly changing world of virtual currencies, recovery services that are dependable and efficient are essential. Cryptocurrencies have revolutionized the way we perceive and engage in financial transactions, providing a decentralized and secure system. However, with the increasing popularity of cryptocurrencies, cybercriminals have also stepped up their game, targeting unsuspecting individuals and organizations to steal their digital assets. As a result, the need for effective cryptocurrency recovery solutions has become paramount. Cryptocurrency transactions can be complex, involving multiple addresses, exchanges, and blockchain networks. This complexity poses a significant challenge when it comes to recovery. However, Cyberspace Hack Pro has a deep understanding of how these transactions work, allowing them to navigate through the intricacies and efficiently trace the flow of funds. Cyberspace Hack Pro doesn’t shy away from the obstacles that come with cryptocurrency recovery. Whether it’s tracking funds across different blockchains, dealing with anonymized addresses, or tackling sophisticated hacking techniques, they employ a range of strategies to overcome these challenges. Their team of experts leaves no stone unturned, utilizing their extensive knowledge and experience to recover lost or stolen assets. I can guarantee a sfae recovery of your bitcoin by Cyberspace hack pro only if you contact them via: email: cyberspacehackpro@ rescueteam.com or WhatsApp: +1(656)2056590