Nearly 1,500 companies entered F&B segment over past 5 years: Traxn

Posted by Sunita Sylvia on

Nearly 1500 companies have entered the food and beverages (F&B) segment in the country, raising $1.6 billion over the past five years, according to the latest numbers by Tracxn, a market intelligence provider for private company data. The influx in the F&B segment is disproportionately higher compared to the home, personal and lifestyle categories which saw about 600 new players entering the segment.

However, direct to consumer brands in the health food space have managed to raise just about $100 million, despite most companies claiming that the sub-segment will grow significantly post covid.

"Historically, the Indian consumer has strongly preferred taste-led snack categories such as potato chips, extruded snacks, chocolates, and cookies. Hence, it only makes sense to give consumers healthier options in these categories rather than expecting them to change their taste preferences suddenly to health bars and makhanas," said said Anish Basu Roy, founder, TagZ
Foods that is popular for its potato chips, and has recently launched gourmet dips and premium bar snacks.

For instance, health bars and makhanas accounted for a minuscule share of the Rs 80,000 crore healthy snacking segment in India last year with sales of Rs97 crore and 150 crore each.

This is despite snacking seeing a sudden surge in sales post covid, and are still growing at double digit. These segments saw huge panic buying during the first wave last year when consumers hunkered down in their homes due to coronavirus-related restrictions. Companies had expected the segments to slow down after mobility improved and out of home consumption occasions rose but it did not happen.

Research firm Kantar had forecasted snacking to grow by about 9%. About nine in 10 Indians or 88% said they are snacking more during the pandemic than before it, with millennials likely preferring snacks over meals, according to a 2020 study by Mondelez International and The Harris Poll, which covered nearly 6300 people across 12 countries.

Packaged salty snacks and biscuits are an over 65,000-crore market, and two of the largest categories within India’s fast moving consumer goods basket. While Indians prioritised snacks over meals over the past year , three-fourths of Indians have relied on snacks for nourishment and a majority of them are actively seeking snacks that are high protein and vitamin rich, the study added.

"It is improbable that consumers will completely ignore their taste preferences in their search for healthier snacks. The need of the hour is to innovate using global advances in food technology and provide the consumer with better-for-you chips, chocolates, and cookies," added Roy.



← Older Post


Comments


  • HAVE YOU BEEN SCAMMED OF YOUR COINS AND WANTS TO GET IT RECOVERED BACK??

    I have been in a financial mess for the past months, I’m a single mum with kids to look after. My sincere gratitude to the woman who commented on how she used GEO COORDINATES RECOVERY HACKER to recover her bitcoin and returned it to her wallet. I want to use this Medium to say big thanks to GEO COORDINATES RECOVERY HACKER for recovering my stolen crypto worth $750,220 through their illegal hacking and spamming skills. After some scammers gained access to my crypto-wallet and stole all my coins worth over $730,520. I was in great despair due to this situation. I can testify that this recovery agent is really a God sent to me. If you have been scammed off your funds in the past and you are looking for a way to get it back. You can reach out to him via email:

    Email: geovcoordinateshacker@gmail.com
    Website; https://geovcoordinateshac.wixsite.com/geo-coordinates-hack
    WhatsApp +1 (512) 550 1646

    Vivian Lazy on
  • How I Got My Ex Back with the Help of a Spell Caster +2349161779461

    Hello everyone, my name is Kiara Hahn from California. I want to share my story about a powerful spell caster named Dr. Jakuta. I was heartbroken when my fiancé left me without warning, and I spent the last month feeling confused, guilty, and devastated. Desperate for help, I searched online for relationship advice and found Dr. Jakuta, who has helped many people with their relationship problems. I reached out to him, and he promised to bring my fiancé back to me within 72 hours. After following his instructions, my fiancé surprisingly showed up at my doorstep, apologized, and now we’re living happily together again. If you’re having relationship issues, you can contact Dr. Jakuta at:

    Email: doctorjakutaspellcaster24@gmail.com
    WhatsApp: +2349161779461

    KIARA HAHN on
  • How I Got My Ex Back with the Help of a Spell Caster +2349161779461

    Hello everyone, my name is Kiara Hahn from California. I want to share my story about a powerful spell caster named Dr. Jakuta. I was heartbroken when my fiancé left me without warning, and I spent the last month feeling confused, guilty, and devastated. Desperate for help, I searched online for relationship advice and found Dr. Jakuta, who has helped many people with their relationship problems. I reached out to him, and he promised to bring my fiancé back to me within 72 hours. After following his instructions, my fiancé surprisingly showed up at my doorstep, apologized, and now we’re living happily together again. If you’re having relationship issues, you can contact Dr. Jakuta at:

    Email: doctorjakutaspellcaster24@gmail.com
    WhatsApp: +2349161779461

    KIARA HAHN on
  • I RECENTLY RECOVERED MY CRYPTOCURRENCY

    A month ago, I experienced a significant financial loss when I invested in cryptocurrency, which highlights the importance of thorough research before diving into such investments. Many people exploit this opportunity to defraud individuals of their hard-earned money. Fortunately, I discovered that I had been scammed out of $769,000 worth of Bitcoin and Ethereum. After some research, I found SPYLORD BTC RECOVERY, who helped me recover my lost funds. Their services were invaluable, and I’m incredibly grateful for their assistance. If you’re in need of cryptocurrency recovery services, I recommend reaching out to SPYLORD.
    WHATSAPP: +1(507)606-9477
    MAIL: Spylord@cyberdude.com
    WEBSITE: www.spylordbtcrecovery.com

    Nguyen Tan on
  • SYNACK RECOVERY EXPERTS \\ USDT,BTC and ETH RECOVERY EXPERTS

    I wish every business operated with transparency, integrity and trust like Synack Cyber services. I got to work with them when I lost $215k of my savings to a self acclaimed broker. It was really hectic trying to retrieve my account and I was very skeptical about trusting anyone again. Though reluctant but i gave Synack a chance after reading recommendations online. They made use of modern blockchain forensic tools to map the activity of scammers who ripped me through my email and am so grateful for trusting them for they did an astounding job and they are more than capable of solving many common problems concerning different coins and recovering passwords. Don’t waste your time with unprofessional hackers therefore if need be, contact them via their email address which is Synackhackers (@) proton (.) me
    Thank me later.

    ASHY FORD on


Leave a comment