Two years ago when we started this journey called TagZ, we decided we will help urban Genz consumers eat fitter and that would be our raison d’etre. We also decided, as a brand, we would tell stories about travel, music, sports and outdoors. This is to make sure we also fulfil our mission to help GenZ lead a more active lifestyle and look beyond their mobile gaming screens and laptops.
But why should a fit snack brand talk about travel, music, sports and outdoors at all? Shouldn’t TagZ be talking about its lip-smacking taste, its long list of functional benefits and tom-toming about its plastic neutral credentials?
So here’s the backstory to it!
The first 30 years of my life, I spent doing what most 80s kids in India did. Ran the rate race of school, engineering and MBA eventually to land a fancy job with a large global MNC. Its only when I opted out of that race, started up 9 years ago (at the ripe-old age of 30 ;-)) – I saw life with a fresh lens. I discovered fitness through running, distance cycling , golf, boxing, trekking and hiking. I discovered true meaning and passion in motorcycling, camping, concerts and road tripping.
Coincidentally, all this also made me conscious of what I eat without ever being on any fad diet. I realised that if I wanted to continue investing in all these passions of mine, I needed to stay fit. Eating right became a natural lifestyle simply because it was the only way I could continue to do things I loved. Of course, the problem of finding fit snacks continued. It wasn't that easy to find truly fit snacks in India, for those of us who think with their taste buds.
At TagZ, we believe that if we can help a new generation of GenZ consumers find their passion for a more active lifestyle we would automatically have helped them find the right reasons for eating fitter. Every time we are able to make a consumer drop a mobile gaming app and instead make time for travel, music, sports or outdoors we believe we are closer to achieving our mission.
While we are doing our bit to help the urban Indian GenZ consumer discover a more active lifestyle, we have also done our bit by introducing innovative, lip-smacking and better-for-you snacking experiences for them. Millions of taste buds across the country have already loved our popped potato chips with 50% less fat. The fact that they have no transfat, no cholesterol, no palm oil, no gluten, no artificial colours and preservatives have made consumers switch away from the shitty fried chips.
Along the way, we went on to become a plastic-neutral brand as well and are increasingly moving-away from single-use plastic. We cannot be thinking just about making GenZ eat fitter without thinking about the planet that they are inheriting from us. Hence, our focus on plastic neutral, sustainability and biodegradable packaging.
In hindsight, personally I wish I had discovered fit snacking and my active lifestyle a lot earlier than I actually did. The least that we can do as brand is to help this new upcoming generation have access to eating fit and all possible encouragement to pursue active lifestyle choices. That is our mission!
Written by:
Anish Basuroy
CEO and Co-Founder of TagZ
Good day, my inquiry about how to get a loan to buy a house from real estate started with a call, I called Davidson Albert Company, today I am very happy and God bless Davidson Albert Contact e-mail: {Davidsonalbertloan@gmail.com}
My name is Marijana, I’m from CROATIA, for the last five months I’ve been looking for the right credit company from which I could get a loan so I could buy the house I wanted. In the long run, there were a bunch of scams that made me believe them and at the end of the day they took my money without giving me anything in return, not even 1 euro to my name, I lost all hope, I was confused and frustrated, I never wanted to have anything with online loan companies so I went to borrow money from a friend. I told everything that happened and she said that she can help me find a loan company that can give me any amount of loan that I need and at a very low interest rate of 3%, she also told me that she just got a loan from them, referred me how to apply for a loan just like she told me, I applied with them via email: (davidsonalbertloan@gmail.com) , I never believed , but I tried, and to my biggest surprise I got a loan within 24 hours, I couldn’t believe it, I’m happy and rich again and thank God that such loan companies still exist on these scams everywhere, advise everyone who needs to borrow a loan by email (davidsonalbertloan@gmail.com). They will never let you down and your life will change just like mine. Quickly contact (davidsonalbertloan@gmail.com) today and get your loan from them. Be sure to contact DAVIDSON ALBERT LOAN COMPANY for your loan, because I successfully got my loan from this company without any stress. Visit their email. (davidsonalbertloan@gmail.com)