So, if you are thinking that TagZ is an odd-sounding name for a snack brand. You are not alone! We weren’t thinking 'snacks' while naming our brand. We were thinking of the best possible way to express ourselves as a GenZ brand. Hence, we chose a brand name which was inspired by the most popular internet lexicon for GenZ today - The Hashtag.
Why the goddamn Z at the end? Well, simply because whatever we say is unlikely to be understood by you unless you are Gen Z yourself.
The irregular fonts, the irreverent language and scant respect for upper-lower case rules - were all carefully chosen. To our unbiased and progressive GenZ minds conforming mindlessly to all these rules never made much sense.
We chose to go with black, white and a riot of other non-conformist colours. In our mind, we were always clear - this snack brand of ours was going to be no less than a rock band and hence needed the colours of one as well!
In all of this - the rules that really mattered to us - we don’t hide our nutrition labels away in a corner, we make them loud and bold.
TagZ’s approach to branding is definitely unconventional, but it seems to resonate with the Gen Z audience they’re targeting. By embracing internet lexicon and non-conformist design elements, they’re positioning themselves as a brand that speaks the language of their consumers and challenges traditional norms. Their emphasis on transparency with nutrition labels also aligns with the values of many young consumers who prioritize health and authenticity. It’ll be interesting to see how their bold branding translates into success in the competitive snack market.
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