Two years ago when we started this journey called TagZ, we decided we will help urban Genz consumers eat fitter and that would be our raison d’etre. We also decided, as a brand, we would tell stories about travel, music, sports and outdoors. This is to make sure we also fulfil our mission to help GenZ lead a more active lifestyle and look beyond their mobile gaming screens and laptops.
But why should a fit snack brand talk about travel, music, sports and outdoors at all? Shouldn’t TagZ be talking about its lip-smacking taste, its long list of functional benefits and tom-toming about its plastic neutral credentials?
So here’s the backstory to it!
The first 30 years of my life, I spent doing what most 80s kids in India did. Ran the rate race of school, engineering and MBA eventually to land a fancy job with a large global MNC. Its only when I opted out of that race, started up 9 years ago (at the ripe-old age of 30 ;-)) – I saw life with a fresh lens. I discovered fitness through running, distance cycling , golf, boxing, trekking and hiking. I discovered true meaning and passion in motorcycling, camping, concerts and road tripping.
Coincidentally, all this also made me conscious of what I eat without ever being on any fad diet. I realised that if I wanted to continue investing in all these passions of mine, I needed to stay fit. Eating right became a natural lifestyle simply because it was the only way I could continue to do things I loved. Of course, the problem of finding fit snacks continued. It wasn't that easy to find truly fit snacks in India, for those of us who think with their taste buds.
At TagZ, we believe that if we can help a new generation of GenZ consumers find their passion for a more active lifestyle we would automatically have helped them find the right reasons for eating fitter. Every time we are able to make a consumer drop a mobile gaming app and instead make time for travel, music, sports or outdoors we believe we are closer to achieving our mission.
While we are doing our bit to help the urban Indian GenZ consumer discover a more active lifestyle, we have also done our bit by introducing innovative, lip-smacking and better-for-you snacking experiences for them. Millions of taste buds across the country have already loved our popped potato chips with 50% less fat. The fact that they have no transfat, no cholesterol, no palm oil, no gluten, no artificial colours and preservatives have made consumers switch away from the shitty fried chips.
Along the way, we went on to become a plastic-neutral brand as well and are increasingly moving-away from single-use plastic. We cannot be thinking just about making GenZ eat fitter without thinking about the planet that they are inheriting from us. Hence, our focus on plastic neutral, sustainability and biodegradable packaging.
In hindsight, personally I wish I had discovered fit snacking and my active lifestyle a lot earlier than I actually did. The least that we can do as brand is to help this new upcoming generation have access to eating fit and all possible encouragement to pursue active lifestyle choices. That is our mission!
Written by:
Anish Basuroy
CEO and Co-Founder of TagZ
APEX INTERVENTION LTD, Online Recovery – Trusted Experts in Fund Recovery
I am beyond grateful for the outstanding service provided by APEX INTERVENTION LTD, Online Recovery. My experience with them has been nothing short of exceptional, and I cannot thank them enough for their unwavering dedication to helping me recover my stolen funds.
I found myself in a devastating situation after losing a substantial amount of money to Metamax. They lured me in with enticing promises, only for me to realize later that I had fallen victim to a scam. Despite numerous attempts to contact them via emails, texts, and calls, I received no response. It became painfully clear that I had been deceived, leaving me feeling hopeless and betrayed.
Determined to find a solution, I turned to the internet in search of a reputable recovery service. That’s when I came across APEX INTERVENTION LTD, Online Recovery on Google—little did I know that this would be the turning point in my ordeal.
From the moment I reached out to them, I was met with professionalism, empathy, and a genuine commitment to assisting me. Their team of experts guided me through the entire recovery process, providing clear explanations and regular updates on my case. Their transparency and willingness to address all my concerns restored my confidence, something that had been shattered by the scammers.
I was truly amazed at how swiftly and efficiently APEX INTERVENTION LTD tracked down those responsible and successfully recovered my stolen funds in full.
If you have been scammed and need help recovering your lost funds—whether it’s stolen cryptocurrency, funds lost to fraudulent investments, binary options, forex scams, or any other type of online fraud—I highly recommend reaching out to APEX INTERVENTION LTD, Online Recovery for expert assistance.
📧 Email: Info@apex-intervention.online
🌐 Website: https://apex-intervention.online/
📱 WhatsApp: +1 (365) 740-5227