Why this Kolaveri with Travel, Music, Sports and Outdoors!

Posted by Sunita Sylvia on

Two years ago when we started this journey called TagZ, we decided we will help urban Genz consumers eat fitter and that would be our raison d’etre. We also decided, as a brand, we would tell stories about travel, music, sports and outdoors. This is to make sure we also fulfil our mission to help GenZ lead a more active lifestyle and look beyond their mobile gaming screens and laptops. 

But why should a fit snack brand talk about travel, music, sports and outdoors at all? Shouldn’t TagZ be talking about its lip-smacking taste, its long list of functional benefits and tom-toming about its plastic neutral credentials?

 So here’s the backstory to it!

The first 30 years of my life, I spent doing what most 80s kids in India did. Ran the rate race of school, engineering and MBA eventually to land a fancy job with a large global MNC. Its only when I opted out of that race, started up 9 years ago (at the ripe-old age of 30 ;-)) – I saw life with a fresh lens. I discovered fitness through running, distance cycling , golf, boxing, trekking and hiking. I discovered true meaning and passion in motorcycling, camping, concerts and road tripping. 

Coincidentally, all this also made me conscious of what I eat without ever being on any fad diet. I realised that if I wanted to continue investing in all these passions of mine, I needed to stay fit. Eating right became a natural lifestyle simply because it was the only way I could continue to do things I loved. Of course, the problem of finding fit snacks continued. It wasn't that easy to find truly fit snacks in India, for those of us who think with their taste buds.

At TagZ, we believe that if we can help a new generation of GenZ consumers find their passion for a more active lifestyle we would automatically have helped them find the right reasons for eating fitter. Every time we are able to make a consumer drop a mobile gaming app and instead make time for travel, music, sports or outdoors we believe we are closer to achieving our mission. 

While we are doing our bit to help the urban Indian GenZ consumer discover a more active lifestyle, we have also done our bit by introducing innovative, lip-smacking and better-for-you snacking experiences for them. Millions of taste buds across the country have already loved our popped potato chips with 50% less fat. The fact that they have no transfat, no cholesterol, no palm oil, no gluten, no artificial colours and preservatives have made consumers switch away from the shitty fried chips. 

Along the way, we went on to become a plastic-neutral brand as well and are increasingly moving-away from single-use plastic. We cannot be thinking just about making GenZ eat fitter without thinking about the planet that they are inheriting from us. Hence, our focus on plastic neutral, sustainability and biodegradable packaging.

In hindsight, personally I wish I had discovered fit snacking and my active lifestyle a lot earlier than I actually did. The least that we can do as brand is to help this new upcoming generation have access to eating fit and all possible encouragement to pursue active lifestyle choices. That is our mission!

 

Written by:

Anish Basuroy

CEO and Co-Founder of TagZ

← Older Post Newer Post →


Comments


  • I have finallI URGENTLY NEED A LOVE SPELL CASTER TO BRING BACK MY EX-LOVERBACK FASI URT CONTACT DR EHIMARE VIA EMAIL:  DOCTOREHIMARE5@GMAIL.COM OR WHATSAPP HIM +2349018966808
    How i got my Joy back, I want to tell the world how my husband was cheating on me and no longer committed to me and our kids. when I asked him what is the problem All about he told me that he has fell out of loving me and wanted a divorce, I was so heart broken I cried all day and night but he left home I was looking for something online when I saw an article how the great and powerful spell caster called Dr Ehimare, have helped so many in similar situation like mine he email address was there so I sent him an em to me within 24hrs I did everything he asked me to do the nest day to my greatest surprise my husband came back home and was crying and begging for me to forgive and accept him back he can also help you. Contact him for any kind of Spell, Via email: doctorehimare5@gmail.com or WhatsApp number: +2349018966808 ail telling him about my problem he told me he shall return back to me within 24hrs I did everything he asked me to do the nest day to my greatest surprise my husband came back home and was crying and begging for me to forgive and accept him back he can also help you. Contact him for any kind of Spell, Via email: doctorehimare5@gmail.com or WhatsApp number: +2349018966808

    ANITA GETTER on
  • i read some testimony about Priest Salami on how he has helped people in bringing back there ex within 48hours i was just thinking if that was real, And decided to call a lady who made a testimony and also dropped her number, So i called her and ask her about Priest Salami she said Priest Salami is a trustworthy man and he is ready to bring back my lover for me, i was just so happy and a little bit relief that my lover will be back to me soon, Then i decided in contacting Priest Salami which i did, And before i could share him my problem he has already told me what i came for, And he said everything will be okay within 24hours that my lover will be back to my arms, So he said he would be casting the spell and that within 24hours my lover would call me, So i hoped so truly before the 24hours i got a call from a man who has left me for the past 1years saying he is sorry and he wants me back, i was happy and i said i also want him back, Then i traveled to Canada to meet him up, And he apologized for what he has done to me now he proposed to marry me and we are both preparing for our wedding soon, All thanks to the great and World best spell caster, Priest Salami His private mail : purenaturalhealer@gmail.com
    WhatsApp him directly :+2348143757229
    https://www.facebook.com/profile.php?id=100086517444734

    Flora on
  • Hello my friend,

    Are you a lottery player and you have not been winning?

    Here is your chance to become a millionaire through the help of Priest Salami, contact him on your lottery lucky number and he will guide you on what to do and how you will play and win.

    Contact him by email: purenaturalhealer@gmail.com

    Whatsapp number: +2348143757229

    Clara on
  • I am very happy, I am here to share my testimonies with the general public about what this man called Dr Adodo has just done for me , this man has just brought back my lost Ex husband to me with his great spell, i was married to this man called Steven we were together for a long time and we loved our self’s but when i was unable to give he a child for 2 years he left me and told me he can’t continue anymore then i was now looking for ways to get him back until a friend of mine told me about this man and gave his contact email (dradodojattotemple@yahoo.com) then you won’t believe this when i contacted this man on my problems he prepared this spell cast and bring my lost husband back, and after a month i miss my month and go for a test and the result stated am pregnant am happy today am a mother of a baby girl, thank you once again the great Dr Adodo for what you have done for me, if you are out there passing through this same kind of problems you can contact he today on his mail ( dradodojattotemple@yahoo.com) on his Whatspp +18144484537 and he will also help you as well

    Annette Mylan on
  • I have finally stumbled across a legit and genuine voodoo man, the person of Dr noble who helped me kill my neighbor with his powerful death spell voodoo. My neighbor was a big problem to me and my household, she causes us troubles almost everyday and I had to get rid of her for peace to be restored in my home. Thank you Dr Noble for not disappointing me like other fake online voodoo men. you can reach Dr Noble now via email noblespellhome@ gmail. com or whatsapp him via +234 8129950262 He also cast a spell for an ex lover to come back immediately . thank you Amigo

    smith on


Leave a comment